A sales presentation or demonstration must prove that the product or service being recommended fulfills the customer’s needs better than any alternative solution. Ideally, all presentations should be designed around a summary of the wants, needs and concerns of your customer. Presentations should highlight the advantages and minimise the perceived disadvantages. This one or two-day programme is ideal for salespeople making presentations to clients, those that lack confidence when presenting and who are looking for a cutting edge competitive advantage.
Presentations are usually competitive, and they deal with comparisons. This workshop provides ‘on your feet’ experience and practice to gain confidence and understanding of the effects of structure, body language, tone and content to make your presentations more successful, whatever level and audience you are presenting to.
Successful presentations depend on three factors: Content, Techniques and Personal Style. Marcus Bohn believes in individual coaching, rather than giving general advice about public speaking, as the content and technique that is right for one person might be wrong for another.
You will make 2 or 3 presentations to the group during the workshop, which will be filmed for playback and critique by the group. Everyone will receive feedback and critique then further tuition from the course tutor designed to develop the skills that suit your personality.
Role-plays and exercises are used throughout to enable delegates to practice their new skills.