UK Based Global Training Provider - Bespoke In-House Training in the UK, Europe & Worldwide

Established 1976 - Over 40 Years in Business

Tel: 01992 633882

Marketing Training:
Introduction to Marketing

A range of marketing skills - learn how to market your business and products


Course Overview

Modern marketing is a complex multi-faceted activity where it can be difficult to "see the wood for the trees". This Introduction to Marketing course provides an overview of what marketing involves and how it works. It cuts through the jargon and "buzz-words" to provide a complete and common-sense appreciation of how you and your organisation can improve your marketing skills and performance with the right approach.

Introduction to Marketing provides a powerful framework for all commercial decisions. Key input on Segmentation, Differentiation and Positioning are crucial. How these decisions are then implemented through Product, Promotion, Place and Price put marketing into action.

As a foundation course, this programme provides some basic but powerful tools to help you fully understand your marketing situation and how it is changing. It then goes on to outline how this can be translated into effective decisions in every part of your offering. Finally, it covers how required marketing actions can be planned, effectively implemented and monitored.

Role-plays and exercises are used throughout to enable delegates to practice their new skills.


Course Content
  • Introduction to key marketing principles and terminology
  • How to understand the Customer
  • Market Segmentation
  • The Marketing Mix
  • Marketing Planning
  • Monitoring Results



"Absolutely fantastic! Very passionate and clearly has a wealth of theoretical and more importantly "Hands On" experience! Thank you."
"Excellent trainer, well devised training specifically aimed at our business."
"Excellent course content, which will prove valuable in our business environment. Trainer was excellent."


Further Courses to Consider


Who would benefit from this course

  • Anyone wanting to improve their marketing skills
  • Individuals new to Marketing and those wishing to refresh their overall thinking and further develop skills


Course Duration

This workshop is run in-house over 1 or 2 days, subject to the number of delegates and depth of course content agreed. We can also take a detailed brief of your needs and develop a programme to meet your specific objectives.

All our In-Company training programmes offer a flexible approach and can be tailored to incorporate your Company's terminology, culture and products using roleplays, case studies and exercises designed to reflect your business and training needs.

All course materials are supplied.



To be run in-house either at your premises or venue of your choice.
Click here for details of a Free Venue Finding Service.


For further details please contact us by
email or call us on 01992 633882.

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Training Courses

Tel: +44 (0) 1992 633882

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